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About
CTRM Group

What began as a response to an urgent national need has grown into a trusted, full-time operation dedicated to delivering high-quality, competitively priced products across multiple industries.

Our Origin: A Purpose-Driven Start

  • CTRM was founded at a critical moment—just as the COVID-19 pandemic began to impact the United States.
     

  • Faced with limited availability of personal protective equipment (PPE), our founder, Troy, stepped up to source essential items such as masks, gloves, and gowns.
     

  • In the early days, we navigated a rapidly changing marketplace, committed to finding reliable suppliers and products that met strict quality standards.
     

Shifting Focus for Greater Impact

  • As COVID was winding down, we changed direction to get back to our roots in the food industry. 

  • We began working with chemicals and food ingredients to focus on high-quality, cost-saving ingredients for multiple industries, as inflation and rising costs were affecting everyone. 

  • With many subpar products entering the market, we worked diligently to build relationships with partners who shared our commitment to quality and integrity.

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Natural Beauty Products

Our Values

QUALITY FIRST

We prioritize high-quality products and partnerships.

ADABTABILITY

We evolve with market needs and supply chain challenges.

CUSTOMER COMMITMENT

We’re dedicated to helping our clients succeed.

INTEGRITY

We deliver reliable products with transparency and trust.

VALUE DRIVEN

We focus on competitive pricing without sacrificing quality.

Team

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Troy Hall

Fouinder

About Troy

  • Industry Expertise: Troy is a seasoned executive with over 30 years of experience in the food and beverage industry.

  • Entrepreneurial Drive: His passion for business ownership continues to fuel his entrepreneurial journey.

  • Customer & Supplier Focus: Troy brings energy and enthusiasm to every partnership, striving to create meaningful value for both customers and supplier partners.

  • Guiding Principles: He believes in under-promising, over-delivering, and always operating with honesty and integrity.

Personal Life

  • Family First: Troy is married and a proud father of four, grandfather to three, and dog dad to two.

  • Hobbies: In his spare time, you’ll find him on the golf course (even if the scorecard disagrees) or enjoying anything that involves the water.

1-616 206-6225

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Lisa Hall

Chief Executive Officer (CEO)

About Lisa

  • Experience: Lisa brings over 20 years of experience in a Controllership role, working across a wide range of industries with a strong focus on small businesses.

  • Current Role: Serving as a Senior Accountant, she specializes in process improvement, clean-up, and error detection.

  • Philosophy: Her key to success? “Communicate, communicate, communicate.” Lisa thrives on staying busy and ensuring every detail is tied up neatly.

  • Problem Solver: Known for her keen eye, Lisa prides herself on identifying discrepancies. As she says, “If there are errors, I will find them!”

Areas of Expertise

  • QuickBooks Specialist:

    • Over 20 years of QuickBooks experience

    • Certified in multiple platforms:

      • Intuit QuickBooks Online Advanced Certified

      • Intuit QuickBooks Desktop Certified

      • Intuit QuickBooks Desktop Enterprise Certified

    • Skilled in QuickBooks conversions and implementations

  • Professional Certifications & Memberships:

    • Certified Professional Manager

    • Completed the AMA Women’s Leadership Certificate Program

    • Member of:

      • Michigan Association of Certified Public Accountants (MICPA)

      • American Institute of Certified Public Accountants (AICPA)

Education

  • Davenport University

    • Bachelor’s in Business Administration with a dual focus in Accounting and Business Communications

    • Graduated with Honors

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Dustin Paas

Sr. Business Development Manager

About Dustin

  • Education: Graduated from Central Michigan University in 2015 with a Bachelor of Science.

  • Industry Experience: Spent the past 5 years gaining hands-on experience in the retail industry.

  • Professional Growth: While working with RJ Reynolds, Dustin honed his skills in effective communication and learned the value of prioritizing customer needs.

  • Core Values: Dustin believes honesty and transparency are essential to building lasting business relationships.

Personal Life

  • Family Life: Dustin is married and enjoys life with his two wonderful dogs.

  • Hobbies & Interests: He loves spending time with family, catching a good game, and exploring new micro-brews—he’s a bit of a craft beer connoisseur.

1-616 426-1623

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